D3X1 will premiere at gamescom, just like D3 premiered at the WWI 2008, and not at BlizzCon 2008.
WWI was the BlizzCon equivalent for Europe/Asia. It was a Blizzard event and was appropriate for such an announcement. A generic gaming convention... I don't know.
Generally speaking, gamescom > BlizzCon, because gamescom is the world’s largest trade fair and event highlight for interactive games and entertainment.
And lets not forget that Blizzard needs to keep the interest in the game afloat, because that "Loot 2.0" blog is still some time away imo. I expect the D3X1 announcement, a cinematic trailer featuring the 6th class, and a press conference about the class and the main features with "more details and a hands-on demo coming at BlizzCon".
I'm thinking something along these lines is more and more likely. Interest and activity in the game has plummeted over the last few months, and I think Blizzard wants to do something to remind everybody that the game still exists and there are cool things coming. All of the fansite events, interviews, etc. aren't enough to reach the casual gamers that don't visit fansites so have never seen or heard of any of these interviews. An announcement followed by a cool trailer will get just enough press coverage to re-ignite some interest in the game, which is exactly what Blizzard needs.
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I'm thinking something along these lines is more and more likely. Interest and activity in the game has plummeted over the last few months, and I think Blizzard wants to do something to remind everybody that the game still exists and there are cool things coming. All of the fansite events, interviews, etc. aren't enough to reach the casual gamers that don't visit fansites so have never seen or heard of any of these interviews. An announcement followed by a cool trailer will get just enough press coverage to re-ignite some interest in the game, which is exactly what Blizzard needs.