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Gamescom is in two weeks, I really hope they'll announce the Beta start date there!
I'm not going to say it's impossible, but I doubt it. They usually save major announcements for their own event (Blizzcon), for major interviews, or for their own news feed on their site/through Twitter/forums, which instantly is picked up by hundreds of fansites across the web.
It would certainly fit the time bill, though, I'll give you that.
The beta isn't a major thing.
Quite the opposite, it is a major thing. It's their chance to test out their hardware and software infrastructure to make sure when the game goes live that millions of players aren't going to be without a game. As for it being announced at Gamescom, it's certainly possible and fits into the Q3 time frame they established for the beta. For a major announcement like the release date I'd expect that to be at Blizzcon.
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Yet Demon Stalker was already used in WoW as Hunter Tier 4! Seriously, if a word used to define something could only be used once damn near everything we play would have to be different.
Demon Hunter is a perfectly simple and straightforward name, just like all the other classes. It's a general name meant to invoke thoughts to what it pertains, after that you the player makes the rest of the story for that character. If someone dislikes it then don't play it or complain to Blizzard, I'm sure their customer support would be delighted to take your complaints.