Like I said, have live span on gears. Since your gear constantly degrades, you will constantly find upgrades. That way, the OP will be happy. If you think about it, MMORPG's that always introduce better gear in very frequent intervals is essentially doing the same thing, no?
That idea is HORRIBLE!!!!!! The OP can cry all he wants...if he plays more than maybe he will getz da l00tz. He can get his pay 2 play mindset and gtfo!! GRIND YOU CRY BABY GRIND!!!!