I have the D3 CE preordered, I've quit wow and even I have contemplated getting the annual pass. It's insanity the amount of pull that game has on someone.
In saying that I also don't like the ease at which people can get gear and items now. I remember back in vanilla getting the epic mount really took time and effort. Now in a lot of cases it's free.
Sure it's good for people who don't have the time or skill but it really took the challenge from the game.
One million annual pass subscribers is an achievement, what I wonder is whether or not they care how many people actually play the game with that time or their attitude now is "oh well we got a year's cash out of them, who cares whether they stay with the game because we're giving them something worth the time now".
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"For the price of one bullet you can eat 4 hotcakes." - Vash the Stampede.