Blizzard is not perfect and they have been known to make mistakes (mostly in WoW).Quote from brx
Think for a second, if it was a lose-lose situation they would not have done it.
Josh is a big D2 fan on one hand and a total newbie in running a game with online economy on the other hand, and my guess he simply needs to take off the D2 rose tinted glasses. And since he is currently riding on a high horse as the claimed savior of D3 (as opposed to Jay Wilson) he may have been able to hoodwink the finance guys in Blizz HQ to do that.
Selling boxes is not enough in today's environment. You gotta have a source of recurrent revenue as well. Which means either RMAH or cash shop.Quote from brx
Maybe they'll make more money selling expansions than milking the very few people left spending actual money on virtual good like idiots.
Problem is, while a cash shop with transmogs and cosmetic items will totally take care of the recurrent revenue part, it will not take care of user frustration in trade channels. Unless of course, the plan is to make ROS like the console version where legendaries are raining on you and you can beat the game because you sneezed on the monsters. Which would be even more stupid.