Quote from Cannonrock
everyone make a barb named Filip @ release!
Quote from Illythia
BF3 is a whole different beast. How many online RPG's, ARPG's, MMO's etc have done an open beta? Not a whole lot, and for good reason. They're not FPS games that are largely client based.
If they did an open beta, they would have no control over the system specifications they want to focus test on. Gradually increasing the load and focusing on specific parameters puts less pressure on the servers all at once (remember, this is a new game and system for Blizzard), and if they notice an anomaly, it's (generally) easier to troubleshoot.
People need to stop treating a Beta test as a free preview. I know that's why 95% of us want in the Beta, but they aren't obligated to even provide us with one. Pretty sure Blizzard has weighed the marketing strength of a limited beta vs a public beta. As someone that's worked in marketing and promotions for 7 years, I'd go with limited as well especially if I was behind something so anticipated (very little risk in loss of confidence). The carrot on a stick is one of the oldest marketing tools we know of
I'm also sorry to say, business isn't quite that simple. As a "business manager", you absolutely can't be that naive to think they take pure profit like that from box sales, or even digital sales.
Quote from Branmuffin
It's not that they don't want to, it's that their servers obviously can't handle the stress of that many people yet.