Also, they talked about the possibility of F2P in the future. I'm sure it'll happen eventually. Realizing how paying monthly is a rip off no matter what you think, I'd actually like it if they went F2P. I'm never paying monthly for a game ever again, and I wish people thought the same so they would stop that shit.
Yes they have talked about the possibility of F2P. I doubt it'll happen during the next year or two. Or rather, I doubt it has any advantages to offer anytime soon. It'll probably happen eventually though.
Monthly payment is not a "rip off", but instead another type of a service. It's just the same as when I bought my car, I bought a service (at a discount) where I paid a monthly fee that covered all the service and parts and all I had to do was to drive there and leave my car to be fixed. And since it's a French car, surely enough it needed plenty enough fixing at times.
If and when WoW turns F2P the content flow will drastically slow down. And the money will be sucked otherwise: new dungeons might cost $5. Get a new profession or a new area for $5! And so forth.
Game Masters need to be paid, and servers cost to run, and patch developers aren't free either.
I couldn't agree with you more than LinkX. WoW players need a new mechanics cause WoW has basically become this game of endlessly grinding of the same things with different pictures and names, which is what drove me away from it.
That's what WoW (and all other MMORPGS) are in essence: grinding mechanisms.
There is no market where a single competitor has been able to hold out their initial massive market share. It's just normal that the best days of WoW are by. Now it's just a matter of cooling down.
WoW more than probably won't go F2P in the near future. Even if the subscription numbers halved, all Blizzard would need to do is downscale their fixed costs (=infrastructure). If they've been smart, they would have prepared for this by leasing/renting some of their servers and allowed themselves wiggle-room in how many staff members they employ in the future.
What could be a realistic option is to make the box(es) free to purchase, since right now it's bit of a steep cost for a new-comer to buy vanilla+TBC+WotLK+Cata. Just combine all into a package that costs about as much as cata did when it was new and new people will keep finding WoW a lucrative option.