As Molster said, the reason is surely because otherwise people would take advantage of this and create multiple bnet accounts only for multiple chances of getting in (it'd be free to create as many as you like).
Yes, and it would bloat their database for no reason.
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I have an account, just don't own any Blizzard games, thus i cant my update beta profile settings.
-Thanks for any feedback!-
HOWEVER, if you get your hands on a beta key from a contest of sorts, then you will be able to use that regardless.
Yes, and it would bloat their database for no reason.