Here are some of the points discussed at the Diablo III Art Panel, you can watch or download the video at Gamespot, there is also a very interesting Interview with Rob Pardo.
Anyhow here are the pics:
This is the guy behind the art direction and the reason for Diablo III looking as it does now, basically he choose how everything would look and the reason for it.....

A Summary of all the point that were discussed at the Art Panel at WWI 08, I'll point out a few of them (the ones of interest to this thread) and amply it further.

One wonders how Diablo III art direction is going in the direction it's going with guidelines like this ones....

I think this says it all...

And here we can see that the actual use of color in Diablo III in intentional, I'll explain the reason that Bill Morrismroe is giving for it.

Ok so the general idea as they say is to use color as a way to lead you on your way thru the game, supposely we should notice darker more gothic areas as the need to convey that mood grows, he says that Diablo 1 & 2 had a static gothic look going for it all the time and it was harder to make it darker as you got deeper into the game.
He also claimed that the general idea is make Diablo darker in "Emotion" rather than just darker looking.
So.. there you have it, discuss
EDIT:
Oh also this was at the end of the Panel, doesn't mean anything but I'll just add it for the heck of it

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