For me, if it is pay to play I wouldnt even pay 5$ I mean I love the game to Death, Im a die hard at heart ( D2 at least ) but if its pay to play.. I mean comon Im going to college im gonna be broke as a joke and what money I do have I will want to spend it on liq or weed. .. But Brand New I would be willing to go 60, Nothing Hirer.
I would buy everything about Diablo III when it came out - the game itself (collectors if possible), the guide, and any other merchandise dealing with it (action figures, soundtrack, storybooks). I'd pay $100+ for all that kinda stuff.