I thought hardcore has its own unique items too, that aren't available in the regular game. no?
I don't know about unique items, but blizzard stated that HC characters will have some "special" looks, so everyone can recognise a HC char. Also there will be many achievements for that.
A.K.A. you will have loads of stuff to show off if you have a good Hardcore character
Oh glorious hardcore, the "customer service will not restore your character under any circumstance" is a bit worrying though, being an australian player it brings back memories in d2 running a level 90 hardcore assassin just doing some normal farming OMG!#$!#$ LAG WALL QUIT GAME BEFORE DEAD!. then to find out you werent fast enough and your character is dead to something you have no control over. Now THAT was the most frustrating thing about d2 hardcore for me, though I'm sure there will be some sort of fail safe for dc's because otherwise ill be constantly scared of my dodgey internet when playing
There won't be (at release) any unique items to HC chars. However there will be some unique banner selections for HC characters. Other than that, it's simply the challenge that makes HC interesting, and the reason I never played soft core after trying HC for the first time in d2