The mobs are the kite, you are the one running to make the kite fly.
So... it's hit & run without the mob touching you.
To add to this, and show off my old, unimportant knowledge of this terms creation:
KIT used to refer to "Kill in Tow", meaning you tow something behind you (like a trailer) and kill it. Since most people pronounce it the same way as kite (like the toy) then people just associated the term with kiting enemies. Both versions are perfectly acceptable.